Triffic is a forward-thinking film production company committed to creating cinema that challenges perspectives and stimulates meaningful conversations. We developed the concept of “Cinema that changes perspectives”, as a guiding principle for developing the brand. The idea was to create a brand identity that reflected their commitment to pushing boundaries and changing perspectives through Cinema. 


Thus, the concept centred on the idea of visual transformation and changing points of view. We created a bold, dynamic and thought-provoking design language that combines geometric shapes, vibrant colours, and dynamic typography to evoke a sense of movement and transformation.

Traffic, 2024