Portfolio update! Brand identity and website for APM Actions Per Minute, a new film production and distribution company.
APM is the acronym of its founder's name and also the term used in strategy games – usually computer games – in real-time, it refers to the number of actions a player can accomplish within one minute. This concept is visually translated in a logo with rotating lines in a circle and custom type that suggests speed, efficiency and precision. It combines graphic forms with lowercase letters, echoing a sense of movement and flow, that reinforces the idea that APM, despite being a young company, efficiently balances speed and creativity.
Web developer: Joel Domingues
APM Actions Per Minute, 2023
